DUSTERS CALIFORNIA X CUSCO REBEL
Over the years, one of the greatest expressions of artistic individuality and identity in skateboarding has been through the design of the board itself. Dusters California and Brazilian visual artist, Cusco Rebel collaborated to create a board that not only functions as a skateboard but also as a piece of art in and of itself. Using public space as his canvas for colorful, creative expression, Cusco’s work often reflects his background in graffiti and environmental expression.
The project began a year ago when Dusters commissioned Cusco to install a painting at their skate ramp. Cusco’s work was then photographed and used for the graphic of the Rebel cruiser, a new addition to the Dusters line that features classic Red Star-Trac Kryptonics, 80’s style rails, and a “Dusters Art Mount”, a routered hole in the nose of the board to functionally display the board as an art piece on any wall. Dusters also used Cusco’s artwork to the design the Gofish, a fiberglass longboard with camber construction. This collaboration was made possible with the participation of, EAT, a creative studio that delivers your brand story through design, technology, and experiential art. Both the Rebel and Gofish are now available worldwide for the holiday season. This is one of the original artist series from Dusters and they plan on developing many more in the coming seasons. Stay tuned for some amazing global artists joining forces with Dusters California.
"It was incredible to be part of this project—to come and work in the California breeze…and create something that would become the design of an actual skateboard, and more than that, to create the skateboard of my dreams. I've been skateboarding since 1989 and most of my references came from California.” –Cusco Rebel